• Bootcamp IV: March 2012 – Cambridge

    The Business Fundamentals Bootcamp IV was held on March 30, 2012 at the Cambridge Innovation Center. The event format included more than 20 speakers and panelists who lent their expertise on tactical issues and opportunities for growing businesses focused specifically on Sales & Marketing, Finance & Operations, Strategy & Management and Legal & Human Resources.

    Event Schedule

    11:00am-11:30am: Registration

    11:30am-11:45pm: Opening Remarks

    11:50pm-12:35pm: Breakout Session #1

    12:40pm-1:25pm: Breakout Session #2

    1:30pm-2:30pm: Lunch & Panel Sponsored by Commonwealth Financial Group 

    2:35pm-3:20pm: Breakout Session #3

    3:25pm-4:10pm: Breakout Session #4

    4:15pm-4:30pm Closing Remarks

    4:30pm-6:00pm: Networking & Cocktail Event Sponsored by Trinet

     

    Breakout Session #1:

    Finance & Operations

    • Title: Business Growth and Risk Management; Proactive Steps and Pitfalls to Avoid
    • Speaker: Charlie Popkin, Longwood Associates

    Strategy & Management

    Legal & HR

     

    Breakout Session #2:

    Sales & Marketing

    • Title: Getting Your Business Found Through Search: What is Search Engine Optimization (SEO), How Does it Work for Your Business & How Do You Best Measure Your Return on Investment?
    • Speaker: Bob Glazer, Acceleration Partners

    Finance & Operations

    Strategy & Management

    Legal & HR

     

    Panel:

     

    Breakout Session #3:

    Sales & Marketing

    • Title: The 10x Sales Force: Maximize Performance Now!
    • Speaker: Jim Ayraud, Next Level Inc

    Finance & Operations

    Strategy & Management

    Legal & HR

     

    Breakout Session #4:

    Sales & Marketing

    • Title: Click-to-Customer Online Marketing Strategies
    • Speaker: David Reske, Nowspeed Inc.

    Finance & Operations

    • Title: Leveraging and Launching via the Cloud: IT Strategy Considerations for Early / Growth Stage Companies
    • Speaker: Kevin Routhier, Coretelligent

    Strategy & Management

    Legal & HR